San Franciscans have long known that the Mission District is a hipster haven, but now it’s official: the Mission is the second-most hipster neighborhood in the United States, according to a study done by Forbes.
Want to roll out of bed and pick up a cup of single-origin java from a coffee shop on your corner? Or grab a gourmet grilled cheese sandwich from a food truck parked down the street? Does a dream weekend include foraging for organic veggies at a farmers market and watching the latest hot indie band play on a small stage through the wee hours of the morning?
The Mission District placed after Los Angeles’ Silver Lake neighborhood, but before the birthplace of hipsterism itself: Williamsburg, Brooklyn. Take that, New York!
Forbes rated neighborhoods based on criteria like Walk Score, the number of coffee shops per capita, how many food trucks, farmer’s markets and locally-owned bars and restaurants each neighborhoods boasted, and the percentage of residents with artistic occupations.
San Francisco-based NextDoor helped by providing an index of “Hipness” based on how many times creative and artistic words appeared on the neighborhood’s page on their website, and of course the locals had their say, with a survey by NextDoor members.
The city’s oldest neighborhood boasts a bevy of mom-and-pop eateries and watering holes, thrift shops and galleries. And artists here like to leave their mark: the Mission has the highest concentration of street murals in the city, according to the San Francisco Travel Association. Lawless notes that rents are lower in the Mission than many other city neighborhoods, making it “a great neighborhood for young trendsetters.”
Behind The Numbers
Merriam-Webster somewhat vaguely defines a “hipster” as “a person who is unusually aware of and interested in new and unconventional patterns.”
While what exactly qualifies someone as a hipster may be up for debate, to compile our list, we took a quantitative approach to determining the 20 places in which hipsterdom is most likely to flourish.
The San Francisco-based startup Nextdoor.comhelped us dig through data on more than 250 neighborhoods in the biggest U.S. cities. We assessed each area’s walkability according toWalkscore.com; the number of neighborhood coffee shops per capita (with some help from NPD Group’s report); the assortment of local food trucks (and their ranking according to Zagat’s); the number and frequency of farmers markets; the selection of locally owned bars and restaurants; and the percentage of residents who work in artistic occupations. We also factored in Nextdoor’s Neighborhood “Hipness” Index, which is based on how often words associated with hipness (for example art, gallery, designer, musician) appeared on each Nextdoor neighborhood’s site pages, and Nextdoor conducted a survey in which members sounded off on their communities.
Lawless notes that rents are lower in the Mission than many other city neighborhoods, making it “a great neighborhood for young trendsetters.”
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