The City’s neon is slowly disappearing, according to creators of the new
picture book “San Francisco Neon: Survivors and Lost Icons.”
"Even in the five years since we started work on the book, dozens of
neon signs have been removed from the city's landscape. It's our hope
that this book will serve as a catalyst for San Franciscans to preserve
legacy neon signs,'' says photographer Al Barna, who self-published the
book with graphic designer Randall Ann Homan.
The handsome 7- by 9-inch hardcover volume is more celebratory than it
is elegiac. Each page is a beautifully reproduced photograph (most are
full color), accompanied by subtle notes with relevant information: the
address of the sign, the photographer, the year photo was taken.
Subjects of the 200 images range from the magnificent to the mundane.
Signs of hotels, motels, pizzerias, bars, movie theaters, shoe stores,
cafes and restaurants are pictured. Many are illuminated, some are not.
Some, such as the spectacular “City of Paris” sky sign now atop Neiman
Marcus, are famous. Many are unassuming, such as the “quiet through
tunnel” sign at the entrance to the Stockton tunnel.
Succinct commentary – written by Tom Downs, author of “Walking San
Francisco,” Eric Lynxwiler, a neon expert and architecture historian, as
well as Barna and Homan – accompany about 45 of the photos. About the
“quiropractico” sign at 2533 Mission St., they say, “There is no
evidence of any chiropractors on this block today, but this seems to be
the last surviving bilingual neon sign in the Mission District.”
Or at Sunset Shoe Repair, on 621 Irving St.: “Once it seemed that every
neighborhood in San Francisco had a neon shoe repair sign in the shape
of a giant shoe hovering over the sidewalk. Now there are only three
extant shoes, and the neon is gone on all three.”
A handy photo index by neighborhood is helpful for those who want to
find the signs on walking or driving tours. Color coded, it even
indicates whether signs are working and illuminated or missing neon
tubes and in need of repair.
In the foreward, Downs passionately explains why neon should be saved,
and not in museums or scrap metal yards, but in context. He writes: “It
enhances a cityscape, keeps a city’s spirits up in the week small hours
and in all kind of weather, casts color on drab pavements, bounces crazy
reflections off dark windows, draws the eye upward to where you might
not otherwise be looking.”
BOOK NOTES
San Francisco Neon: Survivors and Lost Icons
By: Al Barna and Randall Ann Homan
Published by: Giant Orange Press
Pages: 149
Price: $33
Info: http://neonbook.xyz/
Article and Photo Sourced From: http://www.sfexaminer.com/sanfrancisco/lush-photography-book-illuminates-sfs-neon-history/Content?oid=2915922